PERFORMANCE YOU CAN FEEL
Pirelli doesn't just build tires, it tunes driving emotion. The P ZERO™ All Season Plus campaign turned pure performance into a sensory story, using visceral metaphors from music and motion: pounding heartbeats, spinning vinyl, hard-hitting bass. Grip you can feel. Control you can hear. Momentum that moves you. Because real performance isn't just measured, it's experienced.
STOP DREAMING, START DRIVING
AutoNation didn't just mark 14 million vehicles sold, it turned the milestone into inspiration for the next million drivers. The Dream & Drive experience transformed ambition into action, giving customers the opportunity to win life-changing prizes. Built to drive repeat engagement, the campaign spanned showrooms, social, broadcast and digital, shifting AutoNation from a transactional approach to transformative experiences.
RESULTS
81,000 Unique Entrants
233,250 Minutes Of Gameplay
725,859 Total Sweepstakes Entries
3.34 Average Plays Per Person
3887 Hours Of Gameplay
267,103 Times The Game Was Played
$2.1M In Prizes & Rewards Given
TURN EVERY OIL CHANGE INTO SMILES
Instead of handing out forgettable rebates, Pennzoil turned maintenance into momentum. Drivers earned stackable $100 travel credits with every oil change, fuel for real trips, real miles and real rewards. The program ran four straight years, activated over 11,000 service centers and drove engagement 12% above goal. Performance wasn't just under the hood, it was in the experience.
EARN IT ON EVERY LAP
Team Penske fans got more than something to watch, they got something to win. Fans made race predictions, answered trivia and raced up leaderboards for VIP race weekends, signed gear and so much more. Join Fuel Rewards, earn bonus points and compete for the top spot.