ENJOYED ON ICE
Coca-Cola lit up the Winter Games by celebrating the joy behind every victory, from hometown heroes to global icons. Stories of grit, pride and human connection reminded fans that magic happens when the world comes together… and yes, it tastes even better on ice.
Start Your Refreshment put Coca-Cola back in the fast lane, transforming a classic brand into a collectible icon. Bold race-day design and packaging fueled fans across the track ... a simple idea in full motion, refreshment built to match the roar of NASCAR racing.
REFRESH YOUR ENGINES
THE HAPPY BALANCE
Enjoyment doesn’t have to be complicated. Every 140-calorie can of Coke is a moment of joy you can fit into your day: a walk, a ride, a dance. Move more. Find your happy balance.
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Where it all began
On Father’s Day, Paddy’s Irish Whiskey invited fans to celebrate their roots with a campaign that went beyond gifts. Buy a bottle, unlock an Ancestry kit, and discover just how deeply your heritage runs. Because where you come from isn’t a label ... it’s a legacy worth raising a glass to.
Crown Royal kicked off its NFL partnership with a digital cocktail experience built for game day flavor. Fans could mix 60-second signature drinks inspired by football moments, team spirit, and a little Canadian smoothness - all from a virtual shaker that turned sipping into an end-zone celebration.
SHAKE UP THE SEASON
RED WITH PRESENCE
Carnivor isn’t just a wine ... it’s an entrance. Full-bodied, unapologetic, and built to stand out, this campaign invited people to taste confidence by the glass.
MEAT THE PERFECT PAIRING
From butcher-counter pairings to private tasting events, Carnivor became more than a red, it became a ritual.
