A CLASSIC REBORN
Tommy tapped into the new wave of nostalgia by turning a retro memory game into a branded digital challenge. Simple, addictive and instantly shareable, it brought 80s arcade energy into the present - engaging a new generation who love vintage even if they didn’t live it. A classic reimagined, Tommy style.
RESULTS
30-Day Promotion
85,000+ Game Plays
27,556 New Club Members
492,954 Sweepstakes Entries
Chief Marketer Pro Awards 2023 Winner
1st Place: Best use of Gamification, Contest or Sweepstakes
3rd Place: Best Brand Awareness Campaign
STYLE WITH A PURPOSE
Tommy didn't chase trends, it remixed them. By reviving 80s culture through digital music experiences and signature drops, the brand proved nostalgia still hits hard when you do it with style. A classic brand, reimagined for a new generation who didn't grow up in the 80s but wish they had.
RESULTS
32,000+ Unique Participants
143,000+ Games Played
1.6 Million Sweepstakes Entries
GET A HOLIDAY HEAD START
Tommy Hilfiger turned holiday shopping into a members-only advantage with Holiday Head Start, a VIP experience for The Hilfiger Club. Long before the Black Friday chaos, members unlocked exclusive drops, early access offers and prize sweepstakes, both online and in-store. A campaign that rewarded loyalty with something better than discounts, first place in line.
RESULTS
26,200+ Unique Participants
319,200+ Games Played
3 Players Beat The Game
CRAFTED WITH PRECISION
A Rolex isn't sold, it's considered. So the experience must earn the conversation. We set out to design environments that reflect the same precision, craft and restraint found in every timepiece. From flagship boutiques to traveling experiences, every element was built to deepen connection, elevate storytelling and bring people closer to the brand without ever feeling like a sales moment.
ELEVATING THE EXPERIENCE
Rolex conversations don't belong over a counter. We designed intimate seated environments with touch-activated storytelling surfaces, inviting clients to explore craftsmanship, heritage and model variations at their own pace while building authentic relationships with Rolex specialists.
LUXURY IN MOTION
To extend the brand beyond the boutique, we developed a mobile retail experience that travels to Rolex-sponsored events. Designed like a life-size Rolex presentation box, it opens to reveal display galleries, consultation spaces and an immersive digital "Rolex Wall," bringing The Rolex Way to life anywhere in the world.
