UFC's Fight Club needed to hit harder. So, we took it back to basics and rebuilt the platform from the ground up. The results? A powerful, high-impact experience that rewarded loyal fans and reignited engagement, pre-sale momentum and renewals.
HYPE BEFORE THE FIGHT
The first rule of this Fight Club? Get people talking. We turned pre-launch into pre-fight and created a global prize draw that fueled hype, rewarded loyalty and reignited the crowd.
GET CLOSER TO THE ACTION
Pre-sale tickets, prediction and trivia games, exclusive content multi-tiered rewards tailored to make fans feel apart of the action.
PUTTING THE FIGHT BACK IN FIGHT CLUB
Make Every Play Count
From kickoff through the playoffs, The Lite League kept NFL fans in the game and predicting plays, earning prizes and competing in real time. Miller Lite scored big with higher engagement and measurable sales lifts across bars, restaurants and retailers all season long.
PROOF IS IN THE PUTTING
The Major Series of Putting gave pros and amateurs of every level a shot at glory, a campaign that blended local competition, social storytelling and community spirit to make putting the main event.
